Singers, dee-jays and rappers are collaborating with fashion brands to create collections of limited edition clothing and accessories. From Eminem to Jay-Z, passing through Beyoncé and Rihanna
Eminem has fired the stage in Milan. The American rapper, now 45, is still on the crest of the wave. The days of his film interpretation in the film 8 Mile are long gone, of course.
And fortunately also those of his legal problems, when, on stage, he destroyed the unlikely during his concerts. But his fame has not vanished. Rather. A few days ago, Eminem was called to create a limited edition collection with Rag & bone called The icon project.
The collaboration was announced by the rapper himself on his website and will include garments with texts and references to everything that has always surrounded him.
The line will be declined in a sweatshirt in three different colors and some T-shirts with special graphic designs co-created by the brand and the rapper, each of them with a different name including Kamikaze, Success and Graffiti.
It is not the first time that the world of music collaborates with the world of fashion and vice versa.
Rihanna also continues her design career as head of the Fenty x Puma brand. Not to miss anything, after the beauty, last June, the pop star also announced the launch of Savage xccessories, a collection of 10 pieces fetish-chic, which includes eye masks, satin and lace cushions, garters, suits and body.
Even Jay-Z is approaching the world of fashion, not just as a style icon. In fact, the rapper and record producer has recently been named new director of Puma basketball, and will take care of the management of advertising campaigns. The creative will also help to choose the new NBA players and celebrities who could best represent the company.
It’s also time for Miley Cyrus, who has collaborated with Converse, creating a glittery unisex collection in pastel shades.
“Converse has no boundaries. I have always identified with this brand because it represents different cultures and life paths, with a unique accessibility “, declared the popstar at the launch of co-branding.
Then you can not forget the world of streetwear rappers. In the past, Fendi has created a male capsule collection signed by Silvia Venturini Fendi in collaboration with the singer Tae Yang. Outerwear, T-shirts and accessories that remix the Fendi vocabulary according to the style of the Korean artist. Louis Vuitton, on the other hand, was chosen by Drake as a stage to launch the single Signs, the soundtrack of the men’s spring-summer 2018 fashion show. While the collective A $ ap mob, led by A $ ap Rocky, titled a song Raf in a tribute to Raf Simons and in the video he wears archival looks signed by the Belgian designer.
Last but not least, Diesel.
The relationship between Federico Lucia, aka Fedez, and the brand of Renzo Rosso, was baptized last June 1, on the stage of the San Siro stadium, on the occasion of the concert event, a combination of two years of artistic collaboration with his colleague J- Ax. Fedez wore the looks of Diesel’s spring-summer 2018 collection. «It is an Italian brand known all over the world and for this alone I am proud that it wanted to collaborate with me», the artist commented, «besides, it has always represented an idea of urban style that belongs to me and in which I recognize» .
The collaboration with the singer is part of the new strategy of the Diesel brand, which today accounts for 60% of the turnover of Otb group, a holding company that closed 2017 at 1.52 billion euro.