Twitter is the most active social network on March among 25,000 social accounts relevant to fashion, luxury, cosmetics and lifestylle. This is the result of a study by the international research company Dmr Group which monitored 1.4 million posts: 608,400 of them on Twitter (engagement +5.7 per cent) and 426 thousand on Facebook (+ 16.3% in the engagement). Instagram, despite being the first for engagement, is only third for absolute interactions.

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