Social networks more and more useful for increasing brand sales. After tools introduced by Facebook, Instagram and We Chat, and after Gucci debuted on the short video app Douyin, the Chinese version of Tik Tok, now the Chinese microblogging platform Weibo has also introduced a new tool that allows users to promote products sold on other platforms, manage inventory directly and process all transactions. In this way, brands can connect the media capacity of Weibo, which has 560 million active users per month, to the online sites on which they are sold.


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