Fashion and luxury, digital shopping boom during the lockdown: the Chinese experience

Fashion and luxury, digital shopping boom during the lockdown: the Chinese experience

Digital boom in the retail market in this lockdown period. Especially for fashion fans. And especially in China, where among the services offered to increase engagement, there has been a real multiplication of video booths, such as Dolce & Gabbana, to convey the products on the social platforms WeChat and Weibo; to book appointments in the store or at home for top customers, and to move many flagships and luxury stores such as Cartier, Giorgio Armani, Prada, Kenzo and Delvaux on Tmall, JD.com and Douyin, the “Chinese Tik Tok ”Which has 400 million users and more than 1 billion views per day. The topic was at the center of the debate in a webinar organized by Pwc with Pambianco and the China Desk Pwc Tls.

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