United Colors of Benetton also focuses on gaming and makes its debut in the video game ‘Animal Crossing: New Horizons’ produced by Nintendo. Through a special code it will be possible to discover Benetton Island, created in collaboration with Azalona, gamer and graphic designer followed by 150 thousand followers on Twitch, a social network favored by gamers. Among the favorite activities of Animal Crossing gamers is the choice of clothes for their character, for this reason United Colors of Benetton and Azalona have created a digital collection of 10 outfits made with some of the brand’s iconic garments. Thanks to this extension, users will be able to choose and wear their looks within the game, walk in the showroom and document everything on their social networks.
