L’Oréal Paris launches Signature Faces, its first line of virtual makeup products. Conceived together with Virtue, Vice’s creative agency, Signature Faces is made up of three themes that include a total of 10 virtual products: from false eyelashes with pop colors to lipsticks and eye shadows. Signature Faces is available on Snapchat, Instagram, and Google Duo. Other brands are also digitally evolving, such as Burberry, which recently launched its virtual make-up studio or Clarins, which inaugurated its first virtual boutique co-designed with the Workshop studio.
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