Partnership between Farfetch and Nataal, the leading global multimedia brand in celebrating contemporary African fashion and culture. Launched in conjunction with Black History Month, the campaign begins with a collaboration with Balmain Creative Director Olivier Rousteing, whose black style icons (including Grace Jones, Josephine Baker and Beyoncé Knowles) inspired a photo shoot captured by the photographer Kenny Germé and designed by Edem Dossou. The project is part of the “Positively Farfetch” strategy, which aims to transform the fashion and luxury sector by 2030 in terms of sustainability, inclusiveness and diversity.