The world of fashion mourns Flaminio Soncini, president and founder of Camera Buyer Italia – The Best Shops and former owner of the historic Tony Magenta boutiques. Soncini was the first to believe in the creation of the association of the best Italian luxury multi-brand stores and to place great trust in the union between them, believing that union and dialogue were the basis of personal and professional growth. Thus was born Camera Buyer Italia, the trade association that aims to bring together, protect and represent the best luxury multibrands in Italy and which now has over 80 members, and of which Soncini was first president and later honorary president. The entrepreneurial history of Soncini is closely linked to Tony Magenta, a historic boutique on the outskirts of Milan that opened in 1972, a store with a futuristic concept where clothing and accessories also give way to a beauty salon.