Cristiano Fagnani is the first chief marketing officer of New Guards Group, a company belonging to Farfetch and head of brands such as Off-white, Palm Angels and Alanui. After 20 years of experience in the leadership of Nike initiatives, Fagnani has held various managerial roles in the marketing and communication for Italy and the United States for the sportswear brand, overseeing product collaborations, influencer marketing and brands. experience through the Energy Marketing Team, Nike x Off White collaborations with Virgil Abloh and the Nike x Ambush partnership, a brand founded by the creative duo Yoon and Verbal, based in Tokyo.
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