With a post on Instagram, Evian announced the bottle signed by the Off – White designer Virgil Abloh
For the collection of bottles by Virgil Abloh, which among its various creative directions and consultancies also has the role of Creative Advisor for Sustainable Innovation Design for the brand of Danone, it has not been used plastic but glass and a bamboo stopper, which make of these design objects to be preserved.
The Evian logo appears on the silicone sheath that lines the bottle, next to the writing ‘Rainbow inside’.
The collaboration also involves Soma, a company specialized in water filtration, which minimizes environmental impact by eliminating plastic and disposable bottles and avoids the transport of packaged water.
The bottles will be sold at www.matchesfashion.com.