Online shopping giants will emerge stronger than before from the Covid-19 pandemic. This is what emerges from the BofA report which analyzed the trend of digital consumption taking into consideration the European e-tailers including Asos, Bohoo, Zalando and Farfetch. According to report, between 2020 and 2025 e-commerce revenues will double, reaching 43.43 billion euros. While 2020 was closed with a 28% growth in turnover, a 22% increase is expected for the next twelve months. The challenge of 2021 will be to maintain and strengthen the thrust that with the pandemic has revitalized the e-commerce front which will have to be translated into the capitalization of the new 25 million users conquered in 2020.

 

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