The curtain falls on one of the most anticipated shows of the year: after 24 years, the US lingerie brand Victoria’s Secret will no longer show its ‘angels’ on the catwalk. This was revealed by Australian model Shanina Shaik, who paraded for the brand from 2011 to 2018, in an interview with The Daily Telegraph: “Unfortunately, there will not be a show this year. I’m a little disappointed because it’s not something I’m used to. Usually, during this time, I do tests as an “angel”.
The Victoria’s Secret show, launched in 1995, was broadcast in prime time in the United States and was an exclusive event with performances by international artists and special effects, which led to the success of top models such as Adriana Lima, Alessandra Ambrosio, Heidi Klum , Miranda Kerr and Tyra Banks. In May, Leslie Wexner, CEO of L Brands, a group led by the American underwear brand, announced that the show would no longer be broadcast on television.
The company has not made statements about the closure and the reasons that led to this decision, although Shaik hypothesizes it is part of a “re-definition” plan of the brand, aimed at overcoming the downward phase that it is going through. At the beginning of 2019, in fact, the lingerie player announced the closure of 53 stores.