Elisabetta Franchi announces its arrival on the Aim segment of Borsa Italiana within the first half of 2020. The transition to the Star segment will be possible in the future. The listing will take place thanks to a business combination agreement between Betty Blue and Spactiv, Spac (special purpose acquisition company) promoted by Maurizio Borletti, Paolo De Spirt and Gabriele Bavagnoli. On February 12th the Spactiv assembly will have to approve the integration. “We aim – says Enrico Mambelli, CEO of Betty Blue – to strengthen the Italian market, with new single-brand stores and franchises, to grow abroad, starting from areas such as China, where the contemporary segment is growing. The aim is also to expand the product range, starting from shoes and bags, which have a great appeal in online sales”.