Dolce & Gabbana’s e-commerce sales exceeded 10% of total revenues and have been growing for a year and a half. Alfonso Dolce, CEO of the maison, is now aiming for an online channel incidence rate of 13% in the short term and explains: “We believe in the experience of the physical store, which however cannot do without integration with the digital world. The web has allowed us to reach countries that were not very significant in terms of volumes, such as the Balkans area. Croatia, Romania and Poland are growing more and more thanks to digital. It is the quality of the product sold that makes the company great and leads to a strong relationship between brand and consumer “.