Dior’s cruise collection will be presented in Athens on June 17th. After Los Angeles, Chantilly, Marrakech and Lecce, the choice of the Greek capital is an “iconic tribute to a shooting taken on the Acropolis 70 years ago with Monsieur Dior’s haute couture creations”. Maria Grazia Chiuri’s pre-fall collection, presented last April 12 during Shanghai Fashion Week, had a ‘see now-buy now’ twist, arriving in boutiques during the month of April. The show was streamed live by 126 million people on Dior’s platforms and nine Chinese social media channels, including Tmall.
