The next edition of Mercedes-Benz Fashion Week in Tbilisi, the Georgian fashion week founded in 2015 by Sofia Tchkonia which normally takes place every year in May and October, will take place from 19 to 22 November in digital format, thanks to a new platform which will host the collections of twenty designers. The virtual space will offer multimedia content such as interviews, backstage moments and virtual showrooms. The fashion week collaborated with the Georgian Fashion Foundation at the opening of the Factory – Art & Culture Center in Tbilisi, a former Coca Cola factory of 27,800 square meters transformed into a space where designers, artists and photographers can show their creations and share them with the public.