London Fashion Week (LFW), starting today from 12 to 14 june, will rely on virtual showrooms, interactive videos and podcasts in its new digital format. The British Fashion Council (BFC) is creating a new digital platform, the first in its 40-year history, for fashion designers to show their collections and inspirations, like a “Netflix channel for fashion”. The event, which replaces men’s week, is gender neutral and will include smaller women’s labels like Lou Dalton and Teatum Jones. The digital fashion week, will be missing some of the biggest London names like Craig Green, A-Cold-Wall, Matty Bovan, Edward Crutchley and Art School.
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