Milan more than Paris and London on the digital fashion week front. According to the data of Dmr Group, a company active in monitoring and analyzing media (print, web and social) for the luxury and lifestyle markets, Milan Fashion week recorded with a earned media value (emv) of 6.2 million euros, 58% of the total of 10.7 million. Paris follows with an emv of 2.7 million (25% of the total), finally London with an emv of 1.8 million (17% of the total). Considering social media, and therefore Facebook, Instagram, Twitter, YouTube and Weibo, Milan records an emv of 3.4 million, compared to 531milia in Paris and 334mila in London.


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