Z gen. and the new virtual closet of top brands. The infinite possibilities of digital fashion for maison, creatives and consumers in the Metaverse that awaits us.

Welcome to the future.

Digital Fashion and Metaverse. The emerging experiential marketplace of digital fashion or e-fashion will lead generation z, and not only, to dress luxury in more accessible, and why not, even more sustainable ways. Where is it? In the metaverse, of course. As? Through their avatars, granted. But let’s be clear. Theorized in 1992 by Neal Stephenson in his science fiction novel Snow Crash, the metaverse is a shared virtual environment in which the user chooses to be represented, and therefore to show himself to others, embodying his own 3d version, an avatar through which to interact. create, buy and experiment endlessly declinable experiences. Remember the Matrix? Here we are. The countdown is set at 5 years. Following the evaluations of Zuckerberg, and his recent Facebook rebranding operation in Meta, we are very close to complete a process actually started since several years ago when the digital life raises, says Shaan Puri, Twitch inventor. More attention on digital life, more investments, more earnings. Let’s find out how the fashion world enters the metaverse.

Post-pandemic fashion. Why dress up and dress up virtual.

The necessary control of normal socialization opportunities due to the contrast Covid-19 has radically transformed, not only in the present, much of our life experiences, opening up new scenarios and opportunities thanks to the innate human capacity for resilience. The challenge to these emerging transformations has been accepted without hesitation by the most important fashion top brands through partnerships with the most famous gaming platforms such as Fornite, Roblox, and Animal Crossing. Balenciaga, Gucci, Valentino, Louis Vuitton, Dolce & Gabbana but also Nike, Moncler, Adidas, Burberry, Stella McCartney, Ralph Lauren and going beyond luxury stylists there is also Zara. The goal is create an epochal transformation within the language of fashion through the diffusion of a new type of shopping experience with unlimited possibilities in which, on the one hand, the artist’s creativity is total and protected, thanks to the NFT system (Non -Fungible Token, using blockchain, are as a “certificate of authenticity and digital ownership”) and on the other hand the consumer can express himself freely by choosing and personalising his own style through infinite skins, “graphic garments” or better avatar outfits, buying clothes and accessories in the beautique of the metaverse. By 2030, the revenues of luxury fashion brands from this virtual universe could reach 50 billion dollars, but these are completely real and tangible. With all due respect to the skeptics.