Ralph Lauren is all about digital for the arrival of the Christmas holidays. The key idea of the project is the creation of a virtual store that will allow customers to visit four of the brand’s physical stores in New York, Beverly Hills, Paris and Hong Kong. The virtual shop will sell items from the current season and vintage pieces. In addition to digital stores, Ralph Lauren is launching a partnership with Snapchat that will allow users to scan the brand’s Polo Pony logo from certain sources to unlock a range of augmented reality experiences.
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