Diesel looks to Guinness World Records and signs an innovative advertising campaign far from the traditional rules imposed in the world of fashion and beauty. Nine holders of different and varied records, including out-of-the-ordinary physicists and original feats, have been transformed into models for a day to highlight the novelties of the Venetian ready-to-wear brand. The fashion industry thus neglects the physical criteria to focus on the stories, talents and uniqueness of men and women such as Nick Stoeberl, known for having the longest tongue in the world, Maci Currin, famous for holding the record for the longest legs in the world, Samantha Ramsdell, who boasts that of the largest (open) mouth in the world, or Joseph Grisamore, whose pointed hair reaches 129.4 centimeters in height.