The fourth stage of the Red tag project, the result of the liaison between Renzo Rosso’s brand and the London designer Samuel Ross’ label, will be presented on 9 September in the NY


The calendar of the fashion week of the Big Apple is enriched with a new appointment. Diesel chose New York to present the fourth stage of the Red Tag project, the result of a collaboration with Samuel Ross’s London label A-cold-wall.
The presentation will take place on the morning of 9 September.

Diesel red tag is a platform conceived by Diesel with the support of the fashion business accelerator Tomorrow London by Stefano Martinetto and Giancarlo Simiri (who owns a stake in A-cold-wall), designed to host influential and emerging designers with the aim of creating capsules that draw from the heritage of the Diesel archives, in order to reinvent the potential of denim.

The platform debuted in 2018 with a first edition by Shayne Oliver of Hood by air. The launch was followed by collaborations with Glenn Martens of Y/Project and Gosha Rubchinskiy’s Gr-uniforma, launched in May in Berlin.

“I have been following Samuel for a long time, I love his innovative vision of sportswear and I am very happy that the new contribution to this project is his”, commented Renzo Rosso, Diesel‘s number one when the project was announced.