Diane von Furstenberg announces its new creative director

Diane von Furstenberg has named Nathan Jenden its new chief design officer and VP, the company announced today. Jenden previously served as DVF’s creative director from 2001 to 2010. His return to the role comes about a month after Jonathan Saunders stepped down from the position in December 2017. “Nathan is an extremely talented and technically skilful designer who also has a great gift at surrounding himself with young, emerging talent,” founder Diane von Furstenberg said in a statement. “It is with joy and pride that I look forward to welcoming Nathan back at DVF.”

I want to give the DVF girl what she wants, when she wants it

“I want to make great clothes that resonate with women,” added Jenden. “I see DVF as being more relevant today than it ever was in its message of self-empowerment while being dynamic and modern. I want to give the DVF girl what she wants, when she wants it, and with the joie de vivre and sense of purpose that epitomizes Diane, DVF the brand and the spirit of women today.” Jenden’s first collection with DVF will be the Fall 2018 range, debuting in February.