Desiré Simoni is the new Sales Director of LVMH Fragrance Brands Italia, the Italian division of LVMH Perfumes & Cosmetics aimed at the development and marketing of the brands Givenchy Fragrances & Beauty and Kenzo Parfums.

Simoni started his professional career in Hillshire Brands in the sales area. Subsequently she joined the L’Oreal group, where, from 2007 to 2019, she held positions of increasing responsibility in Trade Marketing and Sales for luxury brands such as Yves Saint Laurent Beauté and Giorgio Armani Beauty. From 2017 to the present he has held the role of Sales Manager for Helena Rubinstein. Couture has always been his great passion and particularly appreciates the attention to detail and the need for great teamwork to achieve excellent results. And it was precisely from couture that he borrowed these two characteristics in professional life, which led her to always have a positive and engaging approach to the team and a real obsession with the excellence of execution of all projects.
In his new position he will report to Corrado Raimondi, brand general manager of LVMH Fragrance Brands, who says “I am really happy to welcome Desiré to my team, he is an experienced manager and I was immediately struck by his positive and flexible approach, his orientation results and its long-term vision. I am sure that Desiré will quickly integrate into the team and will bring great added value “.
The new Sales Director will have the task of continuing and accelerating the process of consolidating the brands on the Italian selective cosmetic market, coordinating a team of 17 people.
LVMH Fragrance Brands is the division of the perfume and cosmetics group that brings together Parfums Givenchy and Kenzo Parfums, which unite, each in its own specificity and independence, with an infinite creative passion and a continuous striving to achieve excellence.