Designer Brands partners with Jennifer Lopez for new footwear and handbag brand

Designer Brands partners with Jennifer Lopez for new footwear and handbag brand

Columbus, Ohio-based footwear and accessories retailer Designer Brands, Inc. is teaming up with global superstar Jennifer Lopez for a business partnership that will see the exclusive launch of the JLO Jennifer Lopez brand at Designer Shoe Warehouse. The new brand will launch with the release of a footwear line in spring 2020, while a line of handbags is set to follow in the future. Described by Designer Brands as “more than just a traditional celebrity licensing deal,” the business will design, source and sell footwear and accessories.