White Milano kicks off from 24 to 27 September in Milan in the Superstudio Più locations in via Tortona 27 and Base Milano / ex Ansaldo al Tortona 54. At the show sponsored by the Municipality of Milan, and supported by Mise, Maeci and Ice – Agency, created in partnership with Confartigianato Imprese, over 300 brands will be present, 200 of which in the physical exhibition and over 100 in the White B2B marketplace platform. Among these Salar, Dieffe Kinloch, Blue of a kind, Edithmarcel, Federico Cina, Michele Chiocciolini, Gilberto Calzolari, Delirious and The Bespoke Dudes Eyewear. The special guest of the show is Vìen, a brand launched two years ago by the Apulian Vincenzo Palazzo together with Elena Nitti, while the Israeli brand Sabina Musayev was chosen as Special Project. Yekaterina Ivankova is instead Special Designer. Also during this edition, sustainability will have an important space thanks to WSM Fashion Reboot. The event, curated by the White team together with Matteo Ward, co-founder of the Wråd brand and former artistic director of Give A FOKus (White’s sustainable hub), aims to act as a bridge between the culture of sustainability and the stakeholders involved. The new edition, specifically, focuses on the Health in Fashion exhibition and a series of talks and workshops with a focus on the world of retail, in addition to the Focus on Italy section dedicated to Italian companies and those that produce in Italy


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