Change of leadership between Riccardo Tisci and Daniel Lee who enters from Bottega Veneta to Burberry.
Fashion remains, creative directors change, and it is good that it does.The dynamism and mobility that underlies the relationship between maison and creative directors is fundamental for the continuous renewal of the stylistic energies of both brands and designers. Each creative director brings his or her vision to a brand built on the vision of other creative directors and by comparing everyone with the brand identity, the brand itself can renew itself and continue to exist over time. Without this dynamic it would be very complicated for high fashion to deal with the changes in history and society. Today we are talking about an important change of creative director that of Daniel Lee who after 3 years at Bottega Veneta passes to the direction of Burberry. Last November, the decision of the Kering group communicated in an official note: “Bottega Veneta and Daniel Lee announce the joint decision to end the collaboration … Daniel brought a new energy and contributed significantly to the momentum that Bottega Veneta is experiencing today … his singular vision brought the Maison’s heritage up-to-date and brought it back to the center of the fashion scene. I would like to personally thank him for the unique chapter he wrote in Bottega Veneta’s long history … Daniel has provided Bottega Veneta with a new perspective and a new sense of modernity, while remaining respectful of the 50-year legacy of the brand. The remarkable growth of the brand in the last three years testifies to the success of his creative work ”. The testimony was confirmed by Lee himself as follows: “My period in Bottega Veneta was an incredible experience. I am forever grateful to have worked with an exceptional and talented team ”. The reasons for the separation were not disclosed despite some rumors but in any case Lee was replaced by the Franco-Belgian born in 1984 Matthieu Blazy who had already dealt with ready-to-wear for Bottega Veneta from 2020 whose career in fashion has begun as a male stylist for Raf Simons. Daniel Lee instead replaces the Italian designer Riccardo Tisci at the top of Burberry. In an official by Jonathan Akeroyd, CEO of Burberry, we read: “Riccardo has decided to leave after almost five years, during which he led the creative transformation of Burberry. Under his creative leadership, the company revitalized its brand image, introducing a new visual identity and reviving the Thomas Burberry monogram. Burberry has also modernized and enhanced its product offering, attracting a younger, more diverse and trendy customer community, and aligning the customer experience with its luxury positioning. Riccardo’s spring / summer 2023 collection, presented in September London, was the last for Burberry … Riccardo played a fundamental role in the repositioning of Burberry. He has improved our creative language, modernized and elevated our product offering and brought a new generation of luxury customers to our brand. On behalf of everyone at Burberry, I would like to thank him for his creative leadership and wish him the best for the future. ” Tisci also confirmed his good work at Burberry stating: “It’s a very special place with a magical past and a very promising future. I am incredibly proud of the chapter I was asked to write in its long history and which I decided would culminate with my show on Monday. I have given my best to continue a legacy of innovation and have consistently supported creativity and diversity in order to keep Burberry moving forward. I want to thank my teams, past and present, and the army of collaborators and friends who have helped me write a chapter that I hope will remain in Burberry’s future for years to come. ” Daniel Lee will work at Burberry’s headquarters in London and in his new role will oversee all Burberry collections presenting his first proposals on the catwalk at London fashion week in February 2023. A graduate of Central Saint Martins College in London, Lee has a background in design director of Céline’s ready-to-wear (under the direction of Phoebe Philo) when she was only 32 years old. Burberry opens to Daniel Lee in this way: “Daniel is an exceptional talent, with an incredible ability to understand the desires of today’s luxury consumers, and an excellent commercial flair. His appointment reinforces Burberry’s ambitions: I am thrilled to work with him to take Burberry to a new level. ” We at Michele Franzese Moda are ready to welcome all the interesting news that will come to Burberry.