Damir Doma, to Christophe Mélard the brand’s guide

Damir Doma, to Christophe Mélard the brand’s guide

After unveiling his first collection for Frankie Morello on the occasion of Milan women’s fashion, the Croatian designer reorganizes his prê-à-porter label by calling the French manager at the helm, as CEO.

 

Damir Doma has decided to entrust the leadership of his brand to Christophe Mélard. After being chosen as creative director of the Frankie Morello brand, the Croatian designer reorganizes his man and woman prêt-à-porter label by calling the French manager at the helm, as CEO.

According to some press rumors, the new managing director would be in office as early as January in place of Jeremy Rocher, who has invested in the fashion house since 2010 as the majority shareholder and will now remain involved in corporate capital.

Mélard has a solid experience within the fashion system. From 2009 to 2014 he directed the Sergio Rossi footwear brand. Previously, in 2005, he joined the Kering group, where he held the position of financial director of Yves Saint Laurent Beauté and president of Roger & Gallet, later moving into L’Oréal orbit.

The goal of Damir Doma is to give new impetus to its brand, which had moved to Milan in 2015 to get closer to suppliers and producers, but also to show at Milan Fashion Week. Twelve years after launching the label, the designer has decided to change strategy and has also entrusted the production of his collections to the Bolognese company Jato group, which will manage them under license.

Meanwhile, Damir Doma, just a few days ago, on the occasion of Milan women’s fashion, staged his first collection designed for Frankie Morello, the Fmm brand. “I want my line to represent style and irony,” the designer said. So ironic that even a look made up of a bathrobe and towel that wraps the hair is brought to the catwalk.