Who will succeed the French Marine Serre? The countdown to the LVMH Prix is almost over and we can not wait a little longer


The winner of the LVMH 2018 Prix will be revealed on June 6, voted by a jury composed of great figures of the French luxury group, including Karl Lagerfeld, Marc Jacobs or Clare Waight Keller.
Nine designers came from the four corners of the world and many atypical profiles. The first prize consists of € 300,000 in cash and one year of tutoring at the luxury giant.

The end of the ‘Prix LVMH’ is however very diversified, thanks to its selection of 9 brands based in London (four), New York (two), Paris, Tokyo and Antwerp, chosen after the first two selection phases, the last of which, on March 1 and March 2, allowed to define the 20 semi-finalists.

I finalisti del premio – LVMH

“The quality and level of this fifth edition of the ‘LVMH Prix’ made it difficult for our experts to choose. So we have expanded the selection of the final to nine creators instead of eight, because many candidates had collected the same number of votes “, explained Delphine Arnault, according to whom” with two brands that propose women’s collections, two that create man lines, two that they make both men’s and women’s collections and three that offer unisex garments “.


Among the finalists is the presence of the Scottish Charles Jeffrey, who was already present in the semifinal of the award in 2017. Considered the new promise of British fashion (his label is distributed among other things by Dover Street Market, Joyce and Matchesfashion), the young-stylist-DJ from six seasons in London with his brand for men and women Charles Jeffrey Loverboy, style a bit ‘crazy and inspired by the aesthetics of clubbing in East London.

The young designer Samuel Ross, based in the British suburbs with a strong streetwear imprint, is also based in London. He created his own men’s fashion label A Cold Wall in 2015, after having worked in particular for Off-White of Virgil Abloh, and South Korean Rok Hwang, who created his own brand of women’s prêt-à-porter, Rokh, with a classic-contemporary spirit, in 2016, after studies at Saint Martins and experiences at Céline, Louis Vuitton and Chloé.

The last name in London of the selection is Kwaidan Editions, feminine brand with cinematic aesthetics created three seasons ago by the couple, on the scene as in life, formed by the French Léa Dickely and the American-Vietnamese Hung La.

Another French finalist is Ludovic de Saint Sernin. After three years at Balmain under the direction of Oliver Rousteing, the 27-year-old fashion designer, who splits between London and Paris, launched a unisex line in 2017 with her name that celebrates the male body with a rather personal vision.

The last four finalists are Botter, Doublet, Eckaus Latta and Matthew Adams Dolan. The former, Rushemy Botter, originally from Curaçao, has lived a large part of his life in the Netherlands, and then launched his own fashion brand in Antwerp with Lisi Herrebrugh, a Dominican for a mother and a Dutch father, proposing a style elegant crossed by Caribbean influences.

The second, the Japanese Masayuki Ino, created in 2012 in Tokyo the Doublet brand together with Takashi Murakami. A unisex streetwear brand that produces ready-to-wear clothing, shoes and accessories, making basic and ordinary products modified to give it a nuance of strangeness.

Finally, Eckhaus Latta is a US brand for men and women that presents a wardrobe at the same time cool and minimal, created in 2011 by Mike Eckhaus and Zoé Latta, while the American Matthew Adams Dolan proposes with his unisex brand a fashion that it inspires traditional American sportswear, but with an emphasis on denim.


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