Stone Island is an Italian clothing brand founded in 1982 by Massimo Osti and still owned by Carlo Rivetti’s Sportswear Company. The marine imprint, the corroded and vintage Military flavor, the incredible research visible on each creation of the Stone Island brand become parallel lines that point in a single direction, success. In a short time Stone Island becomes a mass phenomenon with no particular marketing plan or strategy, just creativity, passion and intuition.
