The brand was launched in 2003, it goes beyond the concept of collection, it is contemporary and avant-garde at the same time. Born from the will of the entrepreneur Jacopo Tonelli to support a modern approach to luxury, with a great know-how on embellishment: each item is a special creation, designed to be timeless and in which each piece is conceived as a precious jewel. A unique mix of creativity and craftsmanship, mixed with essentiality and innovation, draw on both Western and Eastern culture. The name Amen has a universal meaning: “so be it and so it will be”. Eccentric and sophisticated, the Amen woman has no doubts: she is modern, contemporary and stands out for her strength and determination. From the beginning the brand has distinguished itself for a refined clientele that wants to follow the trends, but able to interpret her own style with confidence and originality.