Innovative, emotional, uncompromising: these words describe the romantic and provocative fashion of Alexander McQueen, a brand which has become synonymous with modern British couture. Integral to the Alexander McQueen culture is the juxtaposition between contrasting elements: fragility and strength, tradition and modernity, fluidity and severity. An openly emotional and even passionate viewpoint is realised with a profound respect and influence for the arts and crafts tradition.

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