Long lines with more than 200 people, many of whom arrive at 8 am, to enter Chanel’s London store in South Kensington. The crowd was gathered by the arrival in the shops of the pre-fall 2021 collection presented months ago at the Château de Chenonceau, in the Loire valley. The double C maison had communicated the arrival of the collection in the boutique by publishing images of the campaign interpreted by ambassador Kristen Stewart, immortalized by Juergen Teller in the castle’s doors