Chanel renews sales policies for it-bags such as the Classic Flap Bag and Coco Handle and increases the level of exclusivity of the products – to prevent resale from fueling the parallel market – by limiting their availability for customers, who will only be able to buy one per year for each model. Even for small leather goods, it will not be possible to buy more than two models of the same product each year. A strategy, therefore, similar to that already used by Hermes. Over the past two years, Chanel has increased the prices of bags and leather goods by 10-20 percent, also in response to the increase in the cost of raw materials, labor and shipping.
