Nike’s digital strategy is to treat everyone the way it treats sneakerheads
Nike has a bunch of mobile apps, including Run Club, Training Club, and its shopping-centric retail app, called Nike. But if you’re fanatical enough about sneakers to qualify as a sneakerhead, you probably use its SNKRS app the most. It’s Nike’s main channel for…
His majesty the trench: how to match the cult item of the season
At the mid-season variable temperatures, for which the yarn sweater is too light but the wool coat is too heavy, there is only one valid common denominator: our beloved waterproof trench coat. The quintessential autumnal cult item, the evergreen gabardine outerwear (patented by Burberry at…
How Fast Is Gucci Growing?
This week everyone will be talking about Gucci’s latest sales figures Kering, Moncler and Hermès report quarterly results on Oct. 24 Gucci’s pace of growth has slowed markedly this year, and sales dropped in the US in the second quarter following the “blackface” balaclava…
“It’s all about creativity and business”
On June 17, 2019, at the wonderful setting of the Casa degli Atellani, “It’s all about creativity and business”, the closing ceremony of Fashion Week, organized by the National Chamber of Italian Fashion and Camera Buyer Italia, with the support of Confartigianato, MISE, ICE Agency…
