Etro presents a capsule of hooded sweatshirts, a limited edition garment made in three shades (turquoise, pink green) that can be customized with the initial of your name next to the Pegasus, symbol of the historic maison. Made of cotton, the multicolor tassels and the…

The advance of videos compared to photos on social media continues. Users watch nearly a billion videos every day, and Pinterest now has nearly 500 million people. In the last quarter of 2020 there was a 50% increase in content creators, with peaks of 103%…

Instagram launches Live Rooms, the service that allows to create live shows with 4 users in simultaneous connection instead of the canonical two. The move is a response to Clubhouse, a voice app that, thanks to its ‘rooms’, sets up real talks with various subscribers,…

Giovanni Gastel, one of the leading international photographers of fashion and entertainment, defined by many as a master of aesthetics in its highest sense, photographer and creator of beauty, died in Milan for Covid. Born in Milan in 1955, he was the youngest of the…

The Attico unveils its leisurewear, a selection of garments that, as the founders Gilda Ambrosio and Giorgia Tordini describe, “is The Attico on Saturday morning, or during the day, keeping an after dark touch in the spirit”. The collection is a hymn to inclusiveness, the…

Moncler rises to 100% of the capital of Stone Island. The player led by Remo Ruffini has in fact signed an agreement relating to the remaining 30 per cent (in addition to the 70 per cent already in its possession) of the share capital of…

Live-streaming and sustainability are the keywords among the fashion trends of 2021 according to the Mc Kinsey and Oxford Economics report. After digital adoption accelerated in 2020, we should expect more livestreaming, branded virtual clothing for avatars and collaborations between fashion and video game companies…

The McKinsey and Oxford Economics reports on fashion scenarios in 2021 draw some trends based on the performance of the travel industry and international tourism, which is expected to return to pre-pandemic levels only between 2023 and 2024. Even before the health emergency , excessive…

Panorama dedicates an article to the “materic nuances and the warm and enveloping nuances of the earth, great protagonists of the Malo women’s collection, which includes light and soft garments, in precious and natural fabrics such as cotton, silk and linen. A stylistic code of…

Fall in demand, substantial shift to digital shopping, renewed attention of consumers to brand values, lower weight of travel retail and a new ‘less is more’ mentality: these are five main trends that fashion will cross in 2021 according to a McKinsey research. In the…