The contamination between streetwear and the world of luxury continues for an increasingly hype fashion. Streetwear and “streetwear” The times in which the first new urban communities of post-’68 youth began to build through their social mechanisms of identity recognition, through their social mechanisms of…

Anti Covid 19 rules and the big cancellations do not stop haute couture. Fashion encourages people to come out of the pandemic with an increasingly phygital language. The fashion variant "And then we went out to see the stars again", thus Dante Alighieri ends the...

Comfort without sacrificing luxury. The new style to get noticed in smart working while remaining comfortable and functional in your home. The right style for pandemic times The greatest transformation that society will bring about even when the pandemic is finally over is the transversal...

New worlds of fashion are expanding with the push of the virtual: from cyber production to the digital customer experience. If fashion becomes a digital experience In another article we talked about the increasingly co-dependent relationship between the fashion world and the nascent Metaverse. Let’s…

The storytelling of high contemporary sartorial creativity between luxury, customization and the extreme research to the perfect detail. Tell about yourself A commercial from the 80s, which later became a cult, proudly stated "for the man who must never ask" - do you remember? -...

The second season of Emily in Paris does not convince everyone but it is the lightness we need right now and it is certainly a lesson in fashion style. Style takes center stage It is true clichés and stereotypes abound even in the first season…

Fendi calls, Nicki Minaj answers. The rapper and pop singer, considered a fashion icon thanks to her bold and sparkling style, worked with Silvia Venturini Fendi and the design team to create Fendi Prints On, a new FF Series capsule collection. The drop collection, designed…

Miuccia, new materials are also new frontier creativity Prada enters the ‘fur-free’ family. From the women’s collections of spring / summer 2020, the Italian luxury group listed in Hong Kong will no longer use animal fur to make new products. The decision was in the…

The engines of Milano Moda Uomo are heating up, the Milanese event dedicated to menswear that will present 52 collections for spring / summer 2020 from June 14th to 17th. The calendar includes 25 fashion shows, 29 presentations (of which 8 by appointment) and 26…

The stylist guest of honor at Montecarlo Fashion Week   Visions of the underwater world in the new Alberta Ferretti Cruise collection that showed on May 19th at the end of the Montecarlo Fashion Week (MCFW), the official fashion event of the Principality of Monaco…