Many brands fled Snapchat for greener pastures on Facebook and Instagram. But those that stuck around have found Snapchat is a winning platform to reach Gen Z Several times a week, Chubbies, the menswear brand known for short shorts, posts...
Read moreBrands have issued apologies and lost celebrity ambassadors like supermodel Liu Wen after products were discovered listing Hong Kong, Macau and Taiwan as separate countries, angering nationalist Chinese consumers amidst political unrest in Hong...
Read moreWhen the going gets tough, the tough guys start playing. First of all, the fashion and luxury brands that, lately, in ‘gamification’ find a new lever for their business. But what does this term mean? According to Wikipedia, it is...
Read moreSame-store sales climbed 4 percent in the first quarter after the designer’s product finally hit stores, sending shares up 15 percent in early trading The UK’s biggest luxury brand said same-store sales climbed 4 percent in the first...
Read moreThe label is rebranding itself as sales slide, sparking mixed reactions It has a hotshot new designer known for dressing Beyoncé and is experimenting with monthly product launches on social media. Now Burberry is moving past its famed...
Read moreHis surname echoes in the minds of most. The press talks about it and the world of fashion appreciates it for its marked creativity and talent. Brett Johnson is the son of the founders of BET-Black Entertainment Television (his father is Robert...
Read moreSamuel Ross decided to shape the new A-cold-wall collection for spring-summer 2020 on four primordial elements: clay, water, glass and lead. The four elements are combined in a multitude of forms that take their inspiration from sportswear. The...
Read moreThe American Colossus divides the world into sporting activities and not in geographic territories. The Swedish company instead launched the first collection designed only for a city, Berlin Nike has thirteen different lines in over 180...
Read moreExecutives are betting on a new monogram to signal change, boost the brand’s luxury credentials and grow its leather goods offering Burberry’s latest campaign, featuring a gender-morphing Gigi Hadid, wearing pyjama pants, a camera bag and...
Read moreThe Canadian actor of Lebanese origin is the protagonist of the new Fall / Winter 2019 campaign of the French fashion house, of which he embodies the chic and rock’n’roll spirit. Time seems to have stopped After rapper Travis Scott...
Read moreAfter 54 years as creative director, Lagerfeld’s death has left a huge gap, but the Frenchman remains calm and positive about the future When Serge Brunschwig became CEO of Fendi in 2018, little did he know that a year into his tenure, the...
Read moreThe royal looked amazing as she joined Hike for Hope: Ethiopia The Countess of Wessex looked incredible on Wednesday evening as she joined charities Wellbeing of Women and The Urology Foundation, to attend a dinner for Hike for Hope: Ethiopia...
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