The fashion shows in September, from Lineapelle to Mipel, Mifur and Homi
The fashion shows in attendance are back in September, starting with Lineapelle scheduled from mid-September in the pavilions of Fieramilano in Rho. Immediately after it will be the turn of Homi – Fashion & Jewels, Mipel, Micam, The One Milano – Mifur Mipap and, subsequently,…
Travis Scott and Kim Jones for Dior S / S 2022
Kim Jones, British designer in charge of Dior menswear, announces a collaboration with American rapper Travis Scott for Dior’s summer 2022 collection. It is the first partnership with a singer for the historic French maison. In addition to reaching the top of the charts with…
Authentic Brands Group, new acquisitions: Pvh after Brooks Brothers
New acquisitions for Authentic Brands Group. The New York group founded in 2010 by James Salter has signed a 185 million euro deal with Pvh to win its brands such as Izod, Van Heusen, Arrow and Geoffrey Beene. “This transaction reflects our commitment to drive…
Ralph Lauren combines fashion and gaming
Fashion and gaming increasingly linked. Ralph Lauren launched interactive games to engage consumers in a playful way and signed a partnership with the G2 Esports team, founded by League of Legends player Carlos Rodriguez and eSports investor Jens Hilgers in 2015. Advertising on TikTok and…
Pitti returns to Fortezza with 338 brands in attendance
Pitti Uomo restarts at Fortezza da Basso in Florence in attendance after two digital editions, until Friday 2 July hosting men’s and kidswear collections for spring / summer 2022. 338 men’s brands participate both in the Fortezza and on Pitti Connect; 57 brands only on…
Just Don, Basketball CourtSide Hi: inspired in Chicago, made in Italy
From Don C, the creative force behind Just Don and RSVP Gallery, comes his inaugural shoe. An off-court, lifestyle basketball sneaker inspired by Michael Jordan’s Ferrari 512 Testarossa during his championship run. Elements of this iconic car are represented from the outsole to the upper;…
Maison Margiela and Reebok, partnership for Gladiator High top sneakers
The visual genetics of Maison Margiela and Reebok intertwine in the Classic Leather Tabi high, a new high top leather trainer. This latest collaboration reinterprets Reebok classic leather runner from 1983 through the haute couture language of Maison Margiela. The archetypical Reebok icon is imbued…
Moschino reinterprets the Biker Bag
The Biker Bag, one of Moschino’s most recognizable bags, is the protagonist of the stylistic remake conceived by creative director Jeremy Scott who rethought the models, colors and aesthetic codes of the pre-fall 2021 collection. The new Biker Bag is proposed in a micro…
Here is the new Victoria’s Secret
The new Victoria’s Secret is born with a radical rebranding that aims not only to change the popular perception of an iconic brand, but also to redefine the concept of sensuality that it has always represented and conveys. The US lingerie brand, recently separated…
New digital strategy fort Anthony Morato
New digital strategy for Antony Morato, the Italian contemporary menswear brand that launched the new website and a multi-year omnichannel development plan. In 2020 e-commerce, direct, indirect and through marketplaces and such as Zalando, Amazon and AboutYou produced a total retail turnover of about…