Another alliance is born between the protagonists of Made in Italy with Csm-Camera Showroom Milano, dedicated to multi-brand showrooms in Milan with an international vocation. The independent and apolitical CSM promoting committee is chaired by Gigliola Maule, at the helm of Gruppo Zappieri. The aim is for fifty subscriptions, bearing in mind that the category of sales agents and fashion distributors generates a wholesale sales turnover of approximately 5 billion euros and welcomes 30,000 buyers per season. The fields of action of CSM will start from digitization, also providing for the sharing of a B2B portal in the future, passing through the organization of incoming activities to facilitate the visit of foreign customers during fashion weeks, up to the coordination of the dates of the sales campaigns. and to a single voice dialogue with the institutions of the textile-clothing chain. Furthermore, the importance of dialogue with the National Chamber of Italian fashion, with Camera Buyer Italia, is emphasized to create an even more cohesive relationship with buyers and with national and international trade fair organizations.

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