National Chamber of Italian Fashion will propose an entirely digital platform for Milan fashion week, from 14 to 17 July, with photographic and video contents, interviews and backstage of creative moments, alternative points of view organized in a calendar with dedicated slots will be presented to each brand, with the aim of creating a schedule for all operators in the sector. Also available in-depth webinars, lectio magistralis in live streaming with leading figures of the fashion system and moments of entertainment, live performance by creatives and a platform entirely dedicated to showrooms, useful for sales campaigns to international buyers.

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