National Chamber of Italian Fashion aims to maintain the traditional calendar of Milan fashion weeks with the usual dates for the 2021 catwalks: men’s fashion in mid-January and June; women’s fashion in late February and September. Due to Covid-19, the June men’s season was canceled, replacing it in part with Milan Digital Fashion Week which will take place from 14 to 17 July. Capasa does not agree to organize the fashion shows closest to the actual dates on which the collections go to the boutiques, “We don’t accept ‘see now buy now’ concept, it may work for some brands, but it didn’t work well for Burberry and Tom Ford.
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