Burberry bets on sustainability and supports young students of IBM’s Extreme Blue internship program dedicated to the theme “Sustainability in Fashion”. The students were asked to design, develop and test a new innovative product which, in the future, could help improve traceability in the fashion world. With the support of Burberry’s digital experts, students developed the Voyage prototype, which uses IBM Public Cloud and IBM Blockchain systems to collect data that could in the future allow consumers to trace the production path and life cycle of a piece of clothing. Just scan a tag or enter the product ID to access its information. The project will be tested via the Burberry mobile app.