The goal of Burberry? Being increasingly green. After announcing the no fur break in 2017, now the brand led by Riccardo Tisci follows the plastic free trend.
The label adheres to the New Plastics Economy Global Commitment of Ellen MacArthur Foundation, pledging to make its packaging recyclable, reusable and compostable by 2025. The ecological pact that fights plastic waste and the consequent negative impact on pollution has been embraced by Burberry also from the perspective of the study of new eco-compatible alternatives.
At the moment, the English Maison has already eliminated the plastic from its shopping bags, dust bags, clothing cases and bags, joining Renewable Energy 100, a project aimed at the consumption of renewable energy that involves as many as 100 fashion companies. An operation with which it has already cut well over 29 tons of toxic material and launched a new package, produced with an FSC certified virgin cellulose and made with recycled disposable coffee cups in collaboration with CupCycling. And by 2019 he has made it known that he will replace the classic plastic hangers and covers, also recycling them.
In short, very little is needed for a big change: and if we think that the fashion house had ended up under the spotlight just a year ago because of its decision to destroy the unsold and excess inventories by burning them for fear of fakes, the step forward in the green world it is definitely in a hurry.