Gamification fever also affects Burberry. The British brand has in fact announced the launch of B Bounce, his first online game that consists of reaching the moon through a deer-shaped avatar, who wears one of the Thomas Burberry monogram puffer jackets at the choice of the player. For the participants there are several prizes up for grabs, from custom made gifs to customizable virtual Burberry jackets. The first prize is, however, the most coveted, and even the most tangible: a real jacket from the latest Burberry down jacket collection, available only to players in the UK, USA, Canada, China, Japan and Korea.

The game, launched together with the brand’s new collection of duvets, is available on the web platform of the brand led by Marco Gobbetti, but also via the maxi screen inside the Burberry flagship store on Regent Street, London.

“We experimented with video games in China, but B Bounce is our first game to entertain and connect with our new and young consumers,” said Mark Morris, Burberry’s senior vice president of digital commerce. “We are happy that they can become part of the Burberry community, and learn about our new collection of quilts in this way.”

Among the other brands that have launched games are Gucci and Louis Vuitton.