After the launch of the games B Bounce, Ratberry and B Surf, the British fashion brand Burberry consolidates its relationship with Tencent, the Chinese giant that owns WeChat, and lands in the blockbuster game Honor of Kings, offering interactive content. The maison has been investing in the hi-tech sector for some time, as evidenced by the recent announcement of a software to support 3D product development, created in partnership with the digital production agency Koffeecup, as well as the previous co-lab with Tencent, with which opened a social boutique in 2019.

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