Gamification is a word we hear more and more often in retail today and Burberry has taken that to heart with the unveiling this week of its first online game. It’s yet another method of reaching out to the young consumers that are increasingly important to the brand. Called B Bounce, it’s bringing the gaming experience to customers globally on for the first time. To take part, players race a deer-shaped character to the moon, using “supercharged” Thomas Burberry monogram puffer jackets. Once the player has selected a jacket for the character, they bounce upwards between platforms to reach the moon, gaining extra speed by collecting Burberry’s gold TB logos and drones along the way. But it’s not just about fun. The players will compete for B Bounce prizes. Coinciding with the launch of the label’s new puffer jacket collection, the first prize is a jacket from the new offer, available to players in UK, US, Canada, China, Japan and Korea.