The volume of Bulgari’s sales in China has recovered despite the jewelry industry being hit hard by the Covid-19 pandemic. Kolia Neveux, president of Bulgari for operations in Greater China, explains that with Chinese consumers unable to travel overseas during the pandemic, domestic consumption has consequently increased. “I think the pandemic has also caused an overall increase in consumer spending in the Chinese jewelry and luxury goods market, due to the redistribution of the spending share of disposable income from travel to luxury products,” Neveux points out. Chinese consumers of Bulgarian products are generally younger than their counterparts in Europe, being in the 25-35 age group compared to the 35-45 age group of their counterparts in the old continent.