Bluebell Group has linked up with Brunello Cucinelli and will take over the latter’s operations in Taiwan. The move follows the success of their joint venture in Singapore. They’ve set up a JV company for for the Taiwanese market, with the aim being to roll out additional monobrand stores and further “elevate the brand image on the market”. The partners want to build a high-quality retail presence in Taiwan’s key cities and the new entity has so far taken over two existing Brunello Cucinelli stores in Bellavita (Taipei) and Top City Fareastern (Taichung). Samy Redjeb, Bluebell Group’s Managing Director for Taiwan, Hong Kong and Macau, said the link-up has “energised” the company and is “a testament to our leadership in the luxury retail space in Asia”.


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