Brioni inaugurates a new store on Rodeo Drive, in the heart of luxurious Beverly Hills. With colors from natural shades ranging from sand to forest green to sky blue, the store of the men’s clothing brand of the Kering group reproduces the chromatic impact of the Beverly Hills urban landscape, thus combining the essence of American luxury and the elegance of made in Italy furniture. The space is enriched by design pieces made in the 50s and 70s in Italy. Customers can explore the ready-to-wear, accessories and footwear collections among elegance and comfort. Conceived as an exclusive VIP lounge, the boutique was also designed as an ideal setting for the ‘Bespoke’ tailoring service. Brioni has created a limited edition capsule collection for the occasion centered on a special print applied to a Super Plume tailored jacket, two shirts, a pajama, clutch bag and foulard.